Katie Lybrook
ENG 102
8-23-12
Rushkoff provides many good points
on what modern day media has become. He seems as though he really understands
both sides as being a consumer and an advertiser. Rushkoff’s goal seems to be
to sway the consumers away from being the media’s puppets, but I do not feel as
though he fully swayed me to believe him.
Our whole lives we
are going to be influenced by things around us, and I understand that he thinks
that the media’s influence is a negative one. This is something that I cannot
fully deny. But it is our human nature to be greedy and always want more. In my
mind it is almost as though the media is trying to just make what we want at
this moment more apparent to us. Yes, it is “them” who decide what we want to
have at the moment, but if they just stopped I am convinced we would want it
back. People would not know what to do with themselves; we almost need to be
guided just to know what we want from the grocery store or what kind of clothes
we buy.
This realization
has made me understand how truly pathetic we are as humans, and I am right
there in the same boat with everyone else. There really is no creativity left
in us, we base everything on something that someone else created from years
ago. Fashion is a prime example of this to me. It is inevitable that I’m going
to see what’s “cool” to wear, because as Rushkoff made apparent there is no
escaping it. Fashion has just become history repeating itself. I have not seen
anything original for probably the entire span of my life. Everything is based
on what someone designed years back, they tweak it of course, but it is really
just the same. I think that we are so reliant on what someone else is telling
us to do that we forget to even think for ourselves. It is sad, but again, we
would be lost sheep without the media’s direction.
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